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Social Listening - Starbucks Coffee

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  The brand I chose is Starbucks Coffee, a multinational coffeehouse renowned for its high-quality coffee, innovative beverages, and inviting atmosphere. With over thirty-eight thousand stores globally, Starbucks reaches and influences consumers from diverse backgrounds. The value proposition of Starbucks revolves around offering customers high-quality coffee and offering customers a “place between work and home.” They pride themselves on providing a welcoming and comfortable environment and ensuring an enjoyable customer experience. As Summer begins, I am curious to see how consumers are commenting on their latest seasonal menu. Starbucks maintains a robust social media presence on platforms like Facebook, Instagram, and TikTok, posting frequently and engaging with consumers in comments. Generally, Starbucks receives positive feedback on its social media accounts. For instance, on their latest post on Instagram centering their Starbucks Reserve Roastery in New York City, @joeh1227 wro
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Rebel Creamery's "Don't Sugar Coat It" Campaign

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       I chose to write about the Rebel Creamery campaign “Don't Sugar Coat It.” I found this marketing approach bold and intriguing because of its honest and frank approach. This campaign challenges the norm of indirect and dishonest advertising and has shifted towards an authentic and transparent approach. What caught my attention most was the risk Rebel Creamy has taken in embracing humor and poking fun at societal sensitivities.       The article dives into Rebel Creamery's new campaign which embraces “radical candor,” as explained by Jonathan Schoenberg. The campaign employs a brave and humorous approach where the product serves as a truth serum allowing consumers to deliver blunt truths. This strategy aims to resonate with an audience who is over seeing indirect and censored advertisements by using the brand's low-sugar content as inspiration for a “pull-no-punches marketing technique.” The campaign underscores the brand's commitment to offering healthier ice cre
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  Hello Everyone!     My name is Emily Lebar and I am currently a fourth-year student dual enrolled at OSU and LBCC. I am working towards a degree in business administration and a minor in finance. Although this class is simply a requirement for my degree, I am genuinely looking forward to learning about marketing. I am interested in learning more about how one studies consumer behaviors and uses that information to fuel successful marketing strategies.      Outside of school and work, I enjoy spending time outdoors. Living in Oregon, there is so much to see and do so I have made it a priority to explore the state's many wonders. For example, in the last year or so I have visited more than thirty waterfalls and and hiked many more trails. During the Summer, some of my goals are to hike the south sister and visit the painted hills.      I also really enjoy trying out new recipes. My mom is a chef so I've grown up learning the ins and outs of the kitchen and find the culinary art
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